Why will folks select you over someone else with the same offerings?
Think beyond "competition". What unique frequency are other's picking up on?
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What expertise do you hold?
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What do you want to be known for?
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What is your position in relation to your audience? Who are YOU to/for them?
This may evolve and become more clear over time. Revisit this work over the years.
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<aside> 👍🏻 Benefits of Positioning
Step 1: Inform the Unaware
What are the fundamental building blocks of your work? What is the most important education/information they need so they can begin to understand what you offer? What do they need from you that they don't even realize?
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